the creator/consumer divide

Okay, so I missed day 5.

I don’t know what to blame it on, I don’t know what I wanted to say, but I do know that you probably don’t care about BEDIM. I don’t blame you – it’s a personal project, and all you get from it is more emails from WordPress notifying you of – sigh – another post from that girl on the internet who has far too many feelings for her own good.

Well. Thanks for being here! I appreciate it, and I appreciate you.

See how I said “you” and not “you guys”? I think that comes from my newfound notice of the difference between the two. Today, as the title probably told you, I want to talk about the creator/consumer divide in terms of internet content creators and consumers regarding the way consumers are addressed.

Essentially, we’re all creators and consumers. You create a photo for Instagram, and the 200 people that like it consume it. A YouTuber creates a video with a clickbaity title, like “I WAS SHOT BY MY UBER DRIVER UNDERWATER IN PARIS???” and the 500 000 people that watch it and end up disappointed (because really, her Uber driver was her friend who took her to a Parisian themed theme park and they shot water guns at each other) are the consumers.

Because of the way the internet has evolved, every moment you spend consuming content is individual and deeply personal. You like the photo on Instagram because you feel obligated to, or because they always like your photos, or because you actually like the photo. Either way, your motivations are singular, as are the experiences you have when you read a blog, or watch a video.

It’s a silly little thing, but Tessa Violet spoke about it shortly in this video: when Youtubers address their audience as “you guys”, the security is gone. The moment is no longer an individual experience, like the internet promises us we’ll have. I don’t know, I think it’s interesting, if anything, how the tone of an apology video on YouTube can change depending on whether the creator apologises to “you” or to “you guys”.

It’s interesting. A thought.

Bit of a filler, this post.

love and light
shalom xo